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"Embrace, Extend, Extinguish" applied to Free(dom-respecting) Software: a thread

1. Promote it, but call it "Open Source" and narrow it down to be about about whether readable source code is better for business or not. Put effort into developing software so good that actual Free Software supporters abandon their more philosophically aligned projects in favour of your shinier one with better marketing

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Oct 30, 2026 · 05:50 UTC

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2. Release new tools to help people develop software (open source and otherwise) faster. Let the tools be theoretically possible to run on one's own, keeping Free Software supporters happy, but make it so resource-intensive to run that they won't be able to do without your company products in practice. Get your tool well embedded into the development process, and make it generate spaghetti code only it can understand so that people can't do without it

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