Google Search Central is urging site owners taking servers offline for emergency PHP patches to return a 503 status code, so already indexed URLs stay in the index instead of being dropped. Serving 200 error pages or 404s during downtime risks losing those listings, and crawl rates stay reduced until responses normalise. https://www.searchenginejournal.com/google-reminds-sites-to-serve-503s-during-server-downtime/593873/ #Marketing #Strategy #SEO