Online Marketing Strategy ⌘
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Let's dive into AI-driven personalisation, privacy-first measurement, short-form video, creator-led and creator-free communities, and automated cross-channel optimisation: online marketing strategy by @gerrit eicker®
Open remote profile ↗Google chief executive Sundar Pichai says Search is being absorbed into an agentic layer, with Gemini and Search sharing one model, harness and runtime for consumers and enterprises alike. Query-driven discovery is giving way to task-driven assistants, so brand visibility will hinge on data structured for agents acting on a customer's behalf. https://www.searchenginejournal.com/google-ceo-sundar-pichai-views-search-absorbed-into-agentic-layer/593923/ #Marketing #Strategy #AI
Search Engine JournalGoogle CEO Sundar Pichai Views Search Absorbed Into Agentic LayerGoogle CEO Sundar Pichai says the future of Search is an agentic layer that unifies the Search and AI experiences.
Google Search Central is urging site owners taking servers offline for emergency PHP patches to return a 503 status code, so already indexed URLs stay in the index instead of being dropped. Serving 200 error pages or 404s during downtime risks losing those listings, and crawl rates stay reduced until responses normalise. https://www.searchenginejournal.com/google-reminds-sites-to-serve-503s-during-server-downtime/593873/ #Marketing #Strategy #SEO
Search Engine JournalGoogle Reminds Sites To Serve A 503 During PHP Patch DowntimeTaking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped.
China's advertising industry now has a five-part standard for generative engine optimisation, covering what may be measured, what a GEO contract may promise and where manipulation begins. It arrived fast, after CCTV exposed AI data poisoning by GEO vendors. https://www.searchenginejournal.com/china-wrote-the-first-geo-rulebook-after-a-tv-scandal-western-seos-should-take-notes/593199/ #Marketing #Strategy #GEO
Search Engine JournalChina Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take NotesChina's voluntary GEO standards set rules for AI visibility metrics, vendor contracts, pricing, and manipulation. Here are five ideas Western SEOs can borrow.
Research shows audiences use AI but do not trust it. Marketers must build content with clearer sourcing, honest product limits and audience segmentation to bridge the trust gap. https://www.searchenginejournal.com/your-audience-uses-ai-but-doesnt-trust-it-build-content-for-the-gap/592818/ #Marketing #Strategy #AI
Search Engine JournalYour Audience Uses AI But Doesn’t Trust It – Build Content For The GapBuild your SEO and content strategy for audiences who use AI but distrust it by segmenting users, citing sources, and stating clear product limits.
ChatGPT Search can now index more pages after a successful Cloudflare pilot, potentially expanding how AI-powered search surfaces content for marketers. The partnership marks another step in the evolving relationship between AI search and web infrastructure. https://www.searchenginejournal.com/chatgpt-search-can-draw-on-more-pages-after-a-cloudflare-pilot/593720/ #Marketing #SEO #AI
Search Engine JournalChatGPT Search Can Draw On More Pages After A Cloudflare PilotCloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search.
