BrightEdge data shows big travel brands dominating ChatGPT and Google AI Overviews, with American Airlines, Royal Caribbean and Expedia leading their categories. Yet inspiration-led queries stay open to smaller sites and forums, while budget wording pulls booking platforms into 78% of AI Overviews answers. https://www.searchenginejournal.com/big-brands-dominate-ai-search-but-leave-openings-for-smaller-sites/595397/ #Marketing #Strategy #SEO
Search Engine JournalBig Brands Dominate AI Search But Leave Openings For Smaller SitesResearch into travel queries suggests that personal experience and subjective judgment may help smaller publishers compete in AI search.